Play your way
Fans should not be limited by a situation or circumstance.
Case study · ESPN / Disney
Fantasy Auto
Teams
Innovating the fantasy pre-draft experience for our fans.
What if joining fantasy football didn’t require mastering the draft first? Auto Teams lowers the barrier, keeps the game moving, and lets people learn by playing.
Role
Product Design Team Lead
Timeline
2023 · four months
Platforms
iOS · Android
Tools
Figma · FigJam · Keynote · Photoshop
01
Draft board
A more tactical reading of the same opportunity.
Make it welcoming
Onboarding gets complicated quickly for new fantasy players.
Make it social
The platform needs better ways for people to communicate.
Fill the league
Commissioners need a simpler way to get a league draft-ready.
02
The auto-team draft
Distinct personalities make computer-controlled teams feel like opponents, not empty slots.
The Strategist
A clear play style gives the fan a reason to understand, challenge, and return.
The Rival
A clear play style gives the fan a reason to understand, challenge, and return.
The Wild Card
A clear play style gives the fan a reason to understand, challenge, and return.